Since launching in November 2014, The Shop Forward has raised over $5,000,000 for various charities by selling items associated with a cause.
Every product sold on The Shop Forward follows our mission of supporting programs and organizations that are effectively working to help others around the world. We are a social-impact driven brand and business, created to offer consumers the opportunity to make an impact with their purchase.
Our goal is to provide a platform to collaborate with charities for fundraising and spreading awareness while offering great, unique, and ethically made products for customers to enjoy. You're always paying it forward when you shop with us and we truly appreciate your support!
Some of the causes we've supported: St. Jude Children's Research Hospital, American Red Cross, Susan G. Komen Breast Cancer Foundation, Project Medishare, Capital Area Food Bank, Andy Roddick Foundation, Austin Pets Alive, Musicians on Call, Building Homes for Heroes, The Trevor Project, Mamba and Mambacita Sports Foundation, Epic Girl, UNICEF, and so many more.
Founder / C.E.O. - Meri Barnes
Meri founded The Shop Forward in 2014 with the simple idea of creating a platform to fundraise for important causes through apparel and accessories sales. Working with different charities has always been a huge part of Meri’s life, and after working for Marc Jacobs in New York City she decided to switch courses a little and combine her love of fashion and philanthropy. In Oct. 2016, she was named to Pepperdine's '40 under 40' list.
Random facts - Meri also started the Ugly Christmas Sweater Kit, can’t get her day started without an unsweetened green iced tea from Starbucks, and is usually freezing. Favorite places = Maui, Haiti, and home (southern CA).
“We make a living by what we get, but we make a life by what we give” - Winston Churchill
Head of Customer Interaction - Ashley Silva
Ashley joined The Shop Forward in 2015 as the head of Customer Service while also assisting in Creative Development and forwarding The Shop Forward’s misson. If you send an email to our customer support, say ‘hi!’ to Ashley! Ashley has a background in fashion and dance choreography.
Random facts - she starred as the ballerina in the Green Day music video, When I Come Around, at age 13, her husband defends our country in the U.S. Air Force, and her super cute son Landon is The Shop Forward’s official child model.